Beyond the global image of K-pop and K-dramas lies a Korea filled with timeless traditions, vibrant communities, and everyday moments that leave a lasting impact. In this interview, Lucia Orlando a German educator and content creator shares their journey of adapting to life in South Korea, reflecting on cultural differences, personal growth, and the experiences that continue to inspire them both personally and creatively
Moving to another country often changes the way we see ourselves. How has Korea changed you personally?
Living in Korea has made me much more aware of how deeply traditions can shape daily life, especially through the concept of sonnim (guest/customer). There is a level of mutual respect here where the “client is king” in a way that goes far beyond what I experienced in Europe. It is beautifully reflected in both the respectful language and the professionalism shown even in the most ordinary, day-to-day situations.
Was there a moment when you realized Korea had become more than a temporary destination and had become part of your story?
It really clicked during a business trip when I fell in love with how seamlessly Korea blends deep traditions and historic architecture with fast-paced global trends, fashion, and modern design. Seeing a culture that fiercely protects its heritage while embracing the future made me realize this wasn’t just a temporary stop—it had become part of my own creative journey.
As someone experiencing both European and Korean cultures, what differences do you find most fascinating?
The contrast in the pace of life is striking. Back in Europe, especially Italy, time seems to move much more slowly. In Korea, the bbali-bbali (hurry-hurry) mentality makes everything move at incredible speed. What fascinates me most is how efficiently Seoul functions despite its size—people queue respectfully, and infrastructure or machines are often repaired overnight, something that would usually take much longer in Europe.
What is something about Korean society that you admire and wish more people knew about?
I wish people knew that Korea is so much more than BTS, K-pop, or viral social media trends. Seoul is filled with beautiful parks, hidden green spaces, and peaceful spots along the Han River. Beyond the city, Korea offers breathtaking nature and quiet destinations that completely change your perspective of the country.
What aspects of your own culture have you held onto while living in Korea?
I’ve definitely held onto the Italian philosophy of food and coffee, along with the idea of il dolce far niente—the sweetness of doing nothing. Even in Korea’s fast-paced work culture, I make time to slow down and enjoy the present. And as an Italian, I still prefer a proper espresso over the popular iced Americano.
Many people dream about moving abroad. What realities of life in Korea are rarely shown on social media?
Social media often creates the illusion that everyone looks and lives like a K-pop idol or K-drama character. The reality is that people are just ordinary individuals, like anywhere else. Behind the polished image is a society with intense competition and social pressure. Even I struggled with that at times, but I eventually learned to step back, enjoy my leisure time, and remind myself that life isn’t a race.
Has Seoul influenced your style, creativity, or way of expressing yourself?
Absolutely. While I’ve stayed true to my casual, elegant style, Seoul has inspired me to embrace more effortless comfort, like incorporating baggy jeans into my wardrobe. Creatively, the city’s balance of history, design, and innovation constantly inspires me.
What role does curiosity play in your daily life and content creation?
Curiosity is the engine behind everything I do. Even as an introvert, I love getting to know people and asking “why.” Those conversations often lead to meaningful insights that go far beyond small talk. That same curiosity drives my content, allowing my audience to experience Korea through authentic everyday moments.
What has been your most meaningful friendship or human connection in Korea?
There are too many incredible people to name. I’ve met wonderful locals through language exchange apps, built lasting relationships with my Korean teachers, and found an amazing support system within the expat community. Those friendships have made my experience in Korea truly unforgettable.
If you could preserve one memory from your time in Korea forever, what would it be?
Without a doubt, my quiet evenings at Cheonggyecheon Stream. It was the first place I visited after arriving in Korea. My favorite ritual is buying a new book from Kyobo Bookstore, sitting by the stream at night, and reading while listening to the flowing water. It’s my perfect moment of peace in the middle of the city.
What does “home” mean to you now?
Home will always be where I grew up—Germany. But living abroad has taught me that home is also a feeling. While I love where I come from, I’m still discovering where I ultimately want to settle.
Looking ahead, how do you see your relationship with Korea evolving over the next few years?
Right now, my main goal is passing the TOPIK exam and continuing to improve my Korean. I don’t have every step planned yet, but I do know that I see myself staying in Korea for the next few years as my journey continues to unfold.
If someone followed your footsteps and moved to Korea tomorrow, what advice would you give them?
Download Naver Maps, a translator app, and KakaoTalk before you arrive. Leave room in your suitcase because the shopping is fantastic. More importantly, be curious, try the local food, make Korean friends, and experience the culture beyond the tourist attractions.
What message would you like to share with people who are interested in exploring cultures beyond their own?
Let go of your prejudices and experience the world for yourself instead of relying solely on what you see online. Stay curious, talk to locals, ask questions, and always approach new cultures with kindness and an open mind. That’s when the world truly opens up to you.
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